PRIDE Eyewear, from dolomites heart, is the experience of three generation in eyewear manufacture and design.

Unique in its style, PRIDE Eyewear is entirely designed and handmade in Italy.

The research for the best quality materials and new technologies as laser engraving, are mixed with fashion and comfort to present a unique, special and fashionable accessory.

Strong personality, different shapes, colours, lightness and flexibility are our strenghts.

The young innovative line, blends with the style and quality of the Italian handcraft and tradition.

Our PRIDE is to have made the history in the eyewear industries in just a few years, having being awarded with the “Silmo d’Or – Premiere Classe 2016” in Paris and the “V-Award – Silver” for the best sunglasses in Hong Kong, conquering independents opticians and customers all over the world.

The last won prize, the “German Design Award 2018” in the Lifestyle and Fashion category, confirm our growth and always up to date new collection.

Marina Militare Italiana
Since September 2021

PRIDE Eyewear is Official Partners of Marina Militare